Data Quality
Correctly merged customer data is the base of a successful communication with customers. Maintaining customer-, partner- or provider addresses from different systems is still a big challenge for many companies. For a entrepreneurial success it is important to avoid incorrect decisions, increasing costs or even the loss of reputation or waste coverage occurring by a lack of data quality.
With the products and the long lasting experience in mail-order business the datenfabrik GmbH & Co. KG is addicted to the compliance of standards of data quality and the increase of data quality of addresses.
“Understanding the data elements in their operational systems is particularly critical for enterprises starting e-business initiatives, customer relationship management (CRM) strategies, data warehouse implementations, or enterprise resource planning (ERP) migrations, yet it is often ignored. Unless enterprises take the time to understand the data available in their current and planned applications, they will end up with far too many databases to manage and will have problems with their data quality.”
—Gartner Research
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